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Site visit this week with clients at one of my ...

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Site visit this week with clients at one of my favorite architectural marvels in South Florida. The Frank Gehry designed New World Center, home of the @nwssymphony in Miami Beach. Let’s Gooooo.

Axé comes from the Yoruba word àṣẹ, meaning ...

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Axé comes from the Yoruba word àṣẹ, meaning “soul, light, spirit or good vibrations.” It is a common greeting in Bahia. On our last night we had a luau on the beach. It was a beautiful full moon that lit up the ocean and our hearts. Someone strolling along the shore that night shouted it out to our group: “Axé!” That pretty much sums it all up. A glorious few days with our loved ones celebrating life. #Theophilus50 #HappyBirthdayMyLove #DontTryToPlanMy50th #IllDoIt

📍Trancoso, Bahia, Brazil
Planning: @rockstage_producoes
Venue: @Uxua Beach
Performance: @safiabenamar
DJ: @tassio.baia
Drummers: @bandaafricanidade

Thank you Lili T!

Song: Lotus 72 D, Ze Roberto

And just like that it was our last night together ...

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And just like that it was our last night together in Trancoso. We started with an amazing Brazilian BBQ (lobster, shrimp, all cuts of meat) and acaraje (a dish brought to Bahia from the depths of Western Africa) at the restaurant of one of my favorite people ever, Fatima, owner of @ocacau. Belly full, slightly tipsy, we then made our way down to Uxua beach for a Full Moon White Party (Part II). But before sharing more, I must note how the magic of the event, in addition to the warm welcome of Bahia, had everything to do with our guests. Love you guys!!!

📍Trancoso, Bahia, Brazil
Planning: @rockstage_producoes
Restaurant : @ocacau
Song: Bahia, Stan Getz and Charlie Byrd

The Power of Connection + Vitamin Sea + Moqueca ...

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The Power of Connection + Vitamin Sea + Moqueca (Brazilian Fish Stew) and French Fries = Bliss and Freedom. Thank you @PraiaTartarugas for the beautiful beach experience in celebration of Brian’s 50th Birthday. 🇧🇷🌞💚 I don’t think anyone will forget how we felt in these moments. #Theophilus50

📍Trancoso, Bahia, Brazil
Planning: @rockstage_producoes

When rain adds magic to your event. Thank you ...

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When rain adds magic to your event. Thank you Universe for this very special Brunch at @floresta_trancoso. Farm to table food served in the middle of a rubber tree farm. Words simply can’t describe the charm of this restaurant. An open kitchen, wood stove and the revered Dona Jandira, the chef who is a descendant of Indians and well known figure in the region. The restaurant does not have a menu, but a dish of the day, which you discover when you arrive. Dona Jandira gifted me with the most delicious Brazilian hot sauce that I can’t wait to serve at my home. In addition to our friends breaking bread, the best part was watching the girls toast their Dad. So much love for him. So well deserved. #Theophilus50

📍Trancoso, Bahia, Brazil
Planning: @rockstage_producoes
Restaurant: @floresta_trancoso
Transportation: @carlostour
Song: Perdido de amor Louis Bonifaz

Our guests understood the assignment. A+ for all! ...

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Our guests understood the assignment. A+ for all! 80s game night in @Uxua’s Pool House and 90s Karaoke Pajama Jam at Anderson Cooper’s beautiful Brazilian beach house on the Quadrado. 🤟🏾🇧🇷❤️

📍Trancoso, Bahia, Brazil
Planning: @rockstage_producoes
Venue and FNB: @uxua

We were welcomed with open arms at ...

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We were welcomed with open arms at @almaninhotrancoso, the beautiful home of Chef Morena Leite. Her family is a pioneer in Trancoso, Bahia, having opened one of the first restaurants and pousadas in the area. Today, Chef Leite is one of the leading gourmet chefs in Brazil - keeping faith to Brazilian food and its unique ingredients. To welcome Brian’s nearest and dearest for his 50th Birthday, we hosted a 70s night at Alma Ninho - a night we will never forget. Welcome to Trancoso family! Let the games begin. AXÉ! #Theophilus50 #TheDecadeItAllStarted

📍Trancoso, Bahia, Brazil
Planning: @rockstage_producoes
Venue: @almaninhotrancoso
Chef:@chefmorenaleite
DJ: @tassio.baia

A few years ago, Brian and I found ourselves in a ...

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A few years ago, Brian and I found ourselves in a tiny corner of the world where tranquility, nature, ocean waves, beautiful souls, great food and Caipirinhas rule. We knew we had to share this with our closest friends and family. The occasion: Brian’s 50th Birthday Celebration. Location: Trancoso, Bahia, Brazil. Home base: @uxua Thank you Paloma, Mauricio and Rulli (@rockstage_producoes) and Iracema, Lili and the entire Uxua team (@uxua) for bringing our vision to life. To our family and friends thank you for joining us. Happiness is truly real when shared with others. Lots of videos of this amazing 4-day celebration to follow. #Theophilus50

📍Trancoso, Bahia, Brazil
Planning: @rockstage_producoes
Accommodations: @uxua
Gift Bags: @rockstage_producoes
Branding, Invitations, Paper Suite: @letterheadsmiami
Song: Não Deixe O Samba Morrer, Alcione

The people who give you their food give you their ...

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The people who give you their food give you their heart. ❤️Thank you Chef Amal (now my Auntie) for this enriching experience. I have not cooked with love in a long long time. I hope I’ll do again soon (but don’t need the pressure thank you). Chef Amal is the International Chef de Cuisine at @riadfes. Shopping the souks in the Medina and being in the kitchen with her, Chef Abida (Moroccan Chef de Cuisine) and their entire team is an experience I’ll never forget. I’ve already planted seeds of them coming to Miami for a Pop Up. Their food is excellent and the best I had on the entire trip. I learned that people from all over Morocco travel to Fes to eat at Riad Fes because its one of the few places that reminds them of their grandmother’s food. We made Moroccan Salads, Chicken Tajine and a Pastilla au lait et a la fleur d’oranger. Chef Amal shared the recipe for the Chicken Tajine (a North African dish, named after the earthenware pot in which it is cooked). Let me know if you want me to send it to you too. Would be happy to do so with love. #Fes #Morocco #CookingClass #MotherDaughterTrip #gatherandfeast

And then it all came to life. The Miami Paddock ...

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And then it all came to life. The Miami Paddock Club at Formula 1. Design + Experience. 📹 @hiimserge #CreativeDirector #PaddockClub #Formula1 #MiamiGP #MiamiEventPlanner #F1Mia #MiamiPaddockClub #F1 #F1PaddockClub#MiamiGrandPrix #Branding #EventBranding #MiamiProduction

Paddock Club Creative Director: @luxefete
Production: @heromiami305
Event Branding: @tpddesignHouse
Custom Tables, Bars and Furniture: @tali_table_designs
Furniture Rentals: @nuagedesignsinc
Florals: @thefloweratelier
Plants and Trees: Mia’s Garden
Carpet: @donbaileyfloors

THE TEAM | Great things in business are never done...

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THE TEAM | Great things in business are never done by one person. They are done by a team of people. -Steve Jobs 📹 @hiimserge. #MyTeam #Formula1 #MiamiGP #MiamiEventPlanner #F1Mia #MiamiPaddockClub #F1 #F1PaddockClub #CreativeDirector #PaddockClub #MiamiGrandPrix #Branding #EventBranding

THE PROCESS | Formula 1 is the world’s most ...

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THE PROCESS | Formula 1 is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. The Paddock Club is known for being one of the most exclusive hospitality experiences available at F1 races around the world. So how does one design that experience? Design for me is first and foremost about the feeling that I want to elicit from guests. No rules. My intuition then leads me to a series of choices that physically manifests the “idea.” I use mood boards. I am decisive (good or bad). And in the end, it always works out. Part 1: The Process 📹 @hiimserge. #Formula1 #MiamiGP #MiamiEventPlanner #F1Mia #MiamiPaddockClub #F1 #F1PaddockClub #CreativeDirector #PaddockClub #MiamiGrandPrix #Branding #EventBranding