Cadillac F1 Team Car Livery Celebration

When History Is Made, the Celebration Should Match the Moment.

Cadillac Formula 1 Team’s car livery reveal wasn’t just a product launch — it was a declaration. An American icon stepping onto the world’s most prestigious motorsport stage for the first time in decades.

Luxe Fête had the honor of producing the VIP experience leading into that moment in Times Square — designing a celebration worthy of the scale, precision, and ambition this milestone demanded.

The centerpiece: a frosted glass countdown installation that dissolved in real time to unveil the Cadillac F1 livery — a car years in the making, finally brought to life before the eyes of the people who helped make it possible. The energy inside the room mirrored what was happening in the streets of Times Square. It was exactly that.

This is the work we live for — where cultural weight meets flawless execution, and every detail is in service of a singular, irreversible moment.

Proud of the collaboration. Proud of the craft. Proud to stand at the intersection of American legacy and global ambition.

Luxe Fête | Luxury Experiential Design & Event Production

 

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Cadillac F1 Team Reveal Luxe Fete
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