Formula 1 Miami Grand Prix Paddock Club

Luxe Fête redefined luxury hospitality on a global scale, spearheading the design, branding, and guest experience for the iconic Paddock Club at the 2023 Miami Grand Prix. Our visionary approach played a pivotal role in our client earning a coveted finalist spot for “Promoter of the Year” at the prestigious Autosport Awards—cementing its status as a leader in the motorsport industry. Each bespoke suite we designed, starting at $500,000 for a three-day pass, continually sells out completely, underscoring the unparalleled demand for our high-touch, immersive experiences.

From concept to execution, Luxe Fête transformed over 200,000 square feet of raw stadium space into a sophisticated, Miami-inspired destination that welcomed 6,000 VIP guests over three unforgettable days. We handled every detail—from logistics to large-scale production and seamless brand integrations with event sponsors, creating high-impact activations that maximized visibility and guest engagement.

Designed to surprise, delight, and celebrate Miami’s vibrant culture, the Paddock Club experience captured the essence of “Miami Nice.” Our aesthetic took cues from Art Deco, blending modern luxury with a subtle nod to the Miami Dolphins’ iconic aqua and orange. We incorporated native Florida plants and curated a Piano Lounge inspired by the Buena Vista Social Club, set against the thrilling sounds of Formula 1 engines—a true Miami welcome.

Our goal was to craft an immersive experience that would not only elevate the Formula 1 Miami Grand Prix but also foster lasting connections with the F1 VVIP community. The success was clear: an unprecedented number of suite holders in our spaces renewed for the following year on the very first day of the event.

Guest Feedback
“A dream experience. The Paddock Club was to die for.”
“F1 may have just took the spot for my favorite Miami Event.”
“All new and quite sensational Paddock Club.”
“Epic Weekend”

Client Feedback:
“[M]any have described [your work] as setting the standard for the rest of the [Paddock Club] races.  In the beginning, you shared a presentation that began with “BE UNPREDICTABLE. BE REAL. BE INTERESTING. TELL A GOOD STORY.” And that is exactly what you did this past weekend.  Not a single complaint came from our guests in your spaces and that says a lot. We killed it. I am so proud to have worked with you and your team on this incredible feat. Thank you!”

 
For behind-the-scenes video watch here: https://luxefete.com/portfolio/f1-miami-grand-prix-paddock-club-ii/