F1 Miami Grand Prix Paddock Club II

Formula 1 is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. The Paddock Club is known for being one of the most exclusive hospitality experiences available at F1 races around the world. So how does one design that experience? Design for me is first and foremost about the feeling that I want to elicit from guests. No rules. My intuition then leads me to a series of choices that physically manifests the “idea.” Below I share behind-the-scenes footage of our process, my team, and finally the design and experience of The Paddock Club.

Some highlights of this project:

* We transformed over 200,000 SF of space to create an ultra-premium hospitality lounge.

* There were 6000 VIP guests

* The areas we designed (Rooftop, Lounge, Garden) did not exist beyond the raw spaces they encompassed. We transformed everything.

* Luxe Fête conceived and timely executed the space planning, design, flow, and production of the 200,000 SF + area.

* Luxe Fête spearheaded the event branding and identity of the Paddock Club.

* There were immeasurable social media impressions on the spaces we designed, and the feedback from the guests was very strong and positive.

Part 1: The Process