F1 Miami Grand Prix Paddock Club II

At Luxe Fête, we redefined the standard for luxury hospitality with our production, design, and branding of the groundbreaking Paddock Club at the 2023 Miami Grand Prix. Collaborating closely with key stakeholders, we surpassed all sales and marketing goals, establishing the event as a finalist for the prestigious “Promotor of the Year” award at the Autosport Awards.  Each bespoke suite we designed, starting at $500,000 for a three-day pass, continually sells out completely, underscoring the unparalleled demand for our high-touch, immersive experiences.

From concept to execution, Luxe Fête oversaw every detail—coordination, logistics, fabrication, and installation of large-scale production elements—transforming 200,000+ square feet into an ultra-premium lounge. Our design achieved a powerful, unforgettable atmosphere, merging intuition with strategy to create a fully immersive experience for 6,000 VVIP guests.

PROJECT HIGHLIGHTS:

• Unprecedented Renewal Rate: An exceptional number of suite holders renewed for the following year on day one of the event.
• Transformation of Raw Spaces: Luxe Fête developed spaces from scratch—including the Rooftop, Lounge, and Garden—bringing luxury to every corner.
• Brand Identity: We crafted the event branding and identity, building an experience that resonated far beyond the venue with extensive social media impressions and overwhelmingly positive guest feedback.

Below, explore behind-the-scenes footage of our process, from ideation to the final Paddock Club experience.

Part 1:  The Process

Part 2: The Team

The Design and Experience