In honor of Haiti’s first emperor and leader, Emperor Jean-Jacques Dessalines, Luxe Fête directed and produced a series of videos for Ayiti Community Trust’s virtual fundraiser, Not La Pi Rèd. The goal was to shine light on Haiti’s assets and be a part of changing the narrative of Ayiti. In doing so we mobilized Haitians and friends of Ayiti to invest in Haitian-led asset-based innovation using a community foundation model backed by an endowment.