The New York Times
After producing the Formula 1 Miami Grand Prix Paddock Club, Fortune 500 dinners or weddings around the world, I’ve learned that clients investing at this level aren’t just paying for flowers and linens. They’re partnering with experiential design studios that bring strategic vision, institutional knowledge, and the operational sophistication to transform their celebration into a cultural moment.
The million-dollar celebrations featured on Instagram rarely reveal what’s actually behind them: years of cultivated vendor relationships, proprietary production methodologies, and design expertise that can’t be replicated.
Pleased to contribute to The New York Times‘ examination of luxury event economics and the expectations gap created by social media.
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After producing the Formula 1 Miami Grand Prix Paddock Club, Fortune 500 dinners or weddings around the world, I’ve learned that clients investing at this level aren’t just paying for flowers and linens. They’re partnering with experiential design studios that bring strategic vision, institutional knowledge, and the operational infrastructure to execute flawlessly. Partners that transform their celebration into a cultural moment.
The million-dollar celebrations flooding Instagram don’t show the infrastructure behind them: years of vendor relationships, proprietary production methodologies, and design expertise that can’t be replicated.
It’s an incredible feeling to lead, inspire and have this kind of impact.
I enjoyed contributing these insights to Ivy Manners’ (@bridesstyle) piece for @nytimes on wedding costs and how social media shapes expectations.
📰 Read the full piece: @nytimes
#ExperientialMarketing #LuxuryHospitality #CorporateEvents #BrandActivations #VIPExperiences #Fortune500 #LuxuryEventProduction #MiamiLuxury #GlobalEvents #NYTimes #FormulaOne #ExecutiveEvents #InstitutionalGatherings #LuxeFete #EventStrategy
What will it take for Miami to become a top global destination in the next decade?
Last month at @vizcaya_museum, we produced the 4th Annual “Future of Miami & Florida” CEO Dinner — co-hosted by Andre Dua, @McKinseyCo Senior Partner, and Ken Griffin, CEO of @Citadel — bringing together more than 50 of Florida’s most influential leaders who have helped shape Miami’s remarkable transformation.
During the evening, Andre shared his forward-looking vision for Miami 2044, outlining an inspiring blueprint for the region’s continued ascent, including:
• Building a four-million-person, $800 billion economy
• Growing Miami beyond its traditional industries into aerospace, defense, infrastructure, finance, and technology
• Creating one of the nation’s strongest urban school systems, with more than 90% of children reading and doing math at grade level
• Developing advanced mobility systems that allow travel anywhere in Miami-Dade in under an hour
We transformed Vizcaya Museum & Gardens into an environment built for conversation: where design, hospitality, and strategy worked in quiet harmony.
Beautiful work happens when everything serves the moment.
Photos: @gesischilling
#FutureOfMiami #Miami2044 #MiamiLeadership #ExperientialDesign #HighImpactEvents #ExecutiveExperiences #PartnershipForMiami #LuxeFete #DesigningImpact #EventStrategy #LuxuryEventProducer #ExecutiveExperiences #HighImpactEvents
BTS | South Florida Federal Bar Association Installation and Gala.
An incredible night at the Mayfair Hotel and Gardens — installing the new board and celebrating the legacy law firms of Miami who continue to shape its future.
Favorite moments: my team surprising me with Haitian food sent by the hotel staff (thank you for sharing!), letting loose and dancing with the client at the end of a successful night, and, of course, my white gloves. 🤍 #Let’sParty
Meeting with our client and a site visit at the iconic @thebathclub_ — but first, coffee. ☕️ Celebrating 100 years, this Miami treasure feels as fresh and timeless as ever. #TimelessSophistication #MiamiIcon #MiamiEventPlanner #MiamiEventDesigner #MiamiEventProfs #thebathclub #miamiproductionagency #miamieventproducer
Three unforgettable days in Brazil ✨
Last week, a bride’s thoughtful anniversary note brought it all rushing back — the love, the travel, the joy of what we do. Here’s a behind-the-scenes glimpse to relive the magic.
I had the honor of leading a team of 100+ extraordinary professionals to produce Freud & Carolina’s celebration — so timeless. Happy Anniversary!
Iracema,Paloma, Mauricio, Thiago, Ruli, Bruno, Katia, Fátima, Natalie, Nathan… muito obrigada, de coração.
Captured so beautifully by @heatherwaraksa 📸
#BehindTheScenes #LuxuryWeddings #DestinationWedding #BrazilWedding #EventProduction #MiamiEventPlanner #MiamiEventDesigner #MiamiEventProfs
#TrancosoWedding #Trancoso
✨ Breaking bread. Pouring wine. Creating connection. Cicero would be proud.✨
Pinch me—this is work?! Closing the week with an incredible tasting at @creativeedgeparties , I’m reminded that food and wine are never just a menu—they are the medium. With every plate served and every intentional glass poured, we are setting the stage for an evening where conversation flows, friendships are forged, and guests leave with an enduring reminder of the impact of what we do.
#TheArtOfGathering #CreatingConnection #ExperienceMatters #MomentsThatMatter #BeyondTheTable #DesigningImpact #LuxuryEvents #EventProducer #ExperientialDesign #EventDesign #LuxuryHospitality #DestinationEvents #EventProfs #HighImpactEvents #MiamiEventPlanner #MiamiLuxuryEvents #MiamiCorporateEvent #CorporateEvents #BrandExperiences
Last week, I had the honor of delivering the keynote for WIPA Dallas–Fort Worth
Deep gratitude to Paula of @trulyewers, President of @wipadallasfortworth, Michelle of @Lemiga, Guest Planner/Designer of their biggest night of the year, and the entire vendor team for such an extraordinary welcome and evening.
From my legal roots to the world of luxury events, I’ve built a career proving that creativity and strategy aren’t opposites — they’re powerful partners.
I’m forever grateful to this inspiring community for the love, recognition, and shared commitment to innovation, elegance, and impact.
#KiteYoPale #WIPA #EventProfs #LuxuryEvents #WomenInBusiness #ShineBrightLikeaDiamond #MiamiEventPlanner #MiamiProductionAgency #MiamiCreativeAgency
My beautiful makeup by @stylesbyvero The incredible vendor team is pinned in the comments below. Over 35 vendors came together to create the magic.💫
Just sharing some thoughts as I get ready for my keynote with WIPA Dallas–Fort Worth tonight. Hype Song du jour (courtesy of my teenage daughters): Blue Strips by Jesse Murph. Shhh… don’t tell them I actually like it.
Thank you @wipadallasfortworth for the incredible welcome. We haven’t even started and it already feels like a whole vibe. Grateful for an amazing stay at the @thompsonhoteldallas Dallas! Let’s gooooo.
Miami magic never gets old. Site visit views from a gorgeous penthouse @theshelborne. #EventProducer #305 #EventProduction #EventPlannerLife #CreativeDirection #EventDesign #MiamiEvents #MiamiEventPlanner
A celebration of creativity, culture, and connection ✨ We’re so honored to be part of something this meaningful. Can’t wait for Summer Fête 2025, happening August 31! I’ll be joining the incomparable @ticaroseevents on a panel about The Power of Authentic Branding. Tica is the visionary behind some of the most stunning events and the brilliance of @summerfete2.0. She’s the trusted colleague and friend that I call when I have a question about anything. 🌿 Who’s coming? Let’s connect!
#SummerFete2025 #MiamiCreativeScene #CommunityBuilder
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